Are consumers at a breaking point with email and text message marketing? In this episode of Conversations with Martech, we sit down with Eric Miao, chief strategy officer at Attentive, to discuss the evolving landscape of mobile communications.
Eric and I delve into how brands can overcome the age of “quantity over quality” spam and leverage AI-powered personalization to build true customer loyalty.
Find out why rich communications services (RCS) is becoming a game changer for branded, engaging and reliable messaging, and discover the “tightrope” tech brands must walk with Apple and Google’s new “unknown sender” filters.
Episode guide
‘00:00: Introduction
01:09: Meet Eric Miao
01:28: Are there too many messages for consumers?
04:04: What is the current status of RCS?
09.30: What is the best messaging experience for users?
2.13pm: What to expect for messaging in the year ahead?
Follow conversations with MarTech on:
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